In the world of business, food reigns supreme and according to research, some of the oldest and largest franchises in the world are food based. Arguably, food franchises are usually the best option when considering multi-unit ownership. “Franchising” by now is a term that is present in every industry sector even though still gaining ground in Nigeria, and for the purpose of relevance, this article will focus on food franchises. Consider these benefits of starting a food franchise over other franchises:

Better Brand Recognition

When you think of franchises, most likely the names that pop into your head are all food franchises. This brand recognition can really benefit your franchise when starting out. You get to benefit from a built-in customer base and a strong reputation that usually takes years to build up when you are doing it all on your own. When customers choose to eat at a food franchise instead of an original restaurant or cafe, it is because they don’t want any surprises. They want to buy products that they know they will like. A sense of familiarity is very attractive to a lot of people. They appreciate knowing what to expect from the types of food, quality of service as well as hours of operation and layout design.

People Will Always Need to Eat

A big reason why food franchises are so successful is because people will always need to eat. When there is a recession and people are watching what they spend, they will usually still go out to eat even if its once a week or fortnightly. People generally don’t feel as guilty about buying themselves food than they will other types of products during a recession.

Very Thorough Training

Another benefit with choosing a food franchise is that most of them offer you in-depth training to help run a successful franchise unit. This is especially important if you are a first-time business owner. You will get training on how to run the food franchise, how to hire employees and even help with advertising and marketing. Most franchisors also offer you continuous support even after you are up and running. They have advisers available who can help you when challenges emerge.

You are not Alone

Probably the best thing about choosing a food franchise is that you are not jumping into the business world all alone. You will have plenty of tools and resources at your disposal to help you not only be as prepared as possible. It is important to pick a food franchisor who is really invested in your success. That way you can feel confident that they will do their best to help you be as successful as possible.

Most food franchisors will offer you:

  • Operating systems and manuals
  • Site selection and design
  • Marketing and advertising plans, including grand opening campaigns
  • Equipment and supply costs.

For more information on food franchise opportunities, call FBDS Nigeria today.