For Startups

The 5 Basic Customers' Needs from Small Businesses

Five Basic Customer Needs

Customers come in contact with businesses because they have a need that those businesses can…

The Benefits of Standard Operating Procedures for Your Business

The Benefits of Standard Operating Procedures

“Organizations cannot experience sustained growth until they develop a set of standards to guide their…

How to Leverage Story Telling for Your Business Pitch

There are a number of reasons a business needs investments, these investments could be in…

Ten Marketing Tips for Startups

As an entrepreneur, marketing is critical to the growth of your business. It is one…

business plan

How to Develop an Operations Plan

A critical component of your business plan is a strategy for managing your company’s operations.…

How to Leverage 360 Degrees Marketing Technique to Increase Sales

Sales are a determinant of whether a business would survive or not. The lifeblood of…

executive summary

How to Write a Winning Executive Summary

There is no set structure for an executive summary, but there are guidelines you must…

How to Position for Sustainability

How to Position for Sustainability

Businesses require a well-thought-out process to stay afloat and abreast with market dynamics. The importance…

What You Need to Know About Customer Types

What You Need to Know About Customer Types

The lifeline of every business is enmeshed in the number of stakeholders it interacts with…

How To Validate Start-up Ideas With Design Thinking

How To Validate Start-up Ideas With Design Thinking

Innovators are concerned about building a product that will have a huge impact on the…

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