Start-up Basics

10 Ways to Use your Phone as a CRM Tool

10 Ways to Use your Phone as a CRM Tool

What is a CRM Tool? A Customer Relationship Management (CRM) tool is essential for fostering…

Choosing the Right Business Name

Choosing the Right Business Name

Choosing the right business name is one of the most important decisions that an entrepreneur…

Taking Your Business to Global Markets

Taking Your Business to Global Markets

Taking your business to global markets is a crucial step towards achieving success in today’s…

Business Ownership in Nigeria

Business Ownership in Nigeria

Introduction This article explores business ownership in Nigeria specifically matters such as ownership and control,…

Defining Your Business Hypothesis

Defining Your Business Hypothesis

“No business plan survives first contact with customers” – Steve Blank, Silicon Valley entrepreneur. The lean…

Cyber-attacks: What, Why & How

Cyber-attacks: What, Why & How

In Q4 of 2021, there were an astonishing 1,353 cyber-attacks weekly in Africa, in comparison…

Bridging the Skills Gap in Nigeria's Higher Education Institutions

How to Bridge the Skill Gap in Nigeria

What is Skill Gap? Skills Gap Analysis is a method of determining which skills and…

Why Investing in the Women-Owned Startup Ecosystem Gives the Best ROI

Why You Need to Invest in Women-Owned Startups

Irrespective of the industry, establishing a new business is not an easy feat as it…

How to Structure African Startups to Serve Customers Globally

How to Structure African Startups to Go Global

Africa has recently made significant progress toward realizing its ambition of being a launching pad…

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