Advertising and Branding

Identify and Target Your Ideal Customers

7 Steps to Identify and Target Your Ideal Customers

Introduction If you are a small business owner in Nigeria, or anywhere for that matter,…

Understanding the 3 R's of a Marketing Plan

Understanding the 3 R’s of a Marketing Plan

A new year is here! Is it too late to be super excited? I delayed…

Marketing on the Street

Marketing on the Street: Lessons from a Moi Moi Seller

Marketing on the street, also known as street marketing, provides incredible insights into how goods…

How to Create a Brand Identity

“It takes 20 years to build a reputation and five minutes to ruin it. If…

Maximizing Social Media Platform for Online Shoppers and Vendors

How to Maximize Social Media for Ecommerce

The emergence of ecommerce in Africa has seen online shoppers take advantage of the convenience…

How to define a Product-Market Fit

How to define a Product-Market Fit

An antenatal app provides low-income pregnant women in hard-to-reach areas with medical information. What is…

Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

Tips: Researching Consumer Jou…

target market

Tips: How To Define Your Target Market

Tips: How To Define Your Targe…

Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

Understanding The Industry You…

How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sust…

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