10 Ways to Use your Phone as a CRM Tool

10 Ways to Use your Phone as a CRM Tool

What is a CRM Tool? A Customer Relationship Management (CRM) tool is essential for fostering…

Strategies for Marketing Case Study of the Friendly Fruit Seller

Strategies for Marketing: Case Study of the Friendly Fruit Seller

Marketing on the Streets – Lesson from my Friendly Fruit Seller On a Saturday morning,…

Growth Hacking for MSMEs

Growth Hacking for MSMEs

Growth hacking, not to be confused with Marketing… After you have identified your product, your…

Selling with Empathy The Peculiar Nigerian Scenario

Selling with Empathy: The Peculiar Nigerian Scenario

The world generally is experiencing some levels of economic hardship. There’s a lot of pressure…

Generating Online Sales Through Digital Marketing

Generating Online Sales Through Digital Marketing

Digital marketing has transformed the way businesses connect with their audiences and drive online sales.…

Elements of a Creative Marketing Brief

Elements of a Creative Marketing Brief

A short and sweet guide on writing a creative marketing brief… “It did not convert!…

How to Sell to a Difficult Customer

How to Sell to a Difficult Customer

Your main goal as a business owner is to provide solutions that genuinely address your…

How to Build an Online Business from Home

How to Build an Online Business from Home

The internet has revolutionized the way we do business. With the rise of e-commerce, it…

Identify and Target Your Ideal Customers

7 Steps to Identify and Target Your Ideal Customers

Introduction If you are a small business owner in Nigeria, or anywhere for that matter,…

Strategies to Penetrate International Markets

Strategies to Penetrate International Markets

Exporting is one of the strategies that Small and Medium-sized Enterprises (SMEs) can use to…

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