branding

Identify and Target Your Ideal Customers
7 Steps to Identify and Target Your Ideal Customers

Introduction If you are a small business owner in Nigeria, or anywhere for that matter,…

Strategies to Penetrate International Markets
Strategies to Penetrate International Markets

Exporting is one of the strategies that Small and Medium-sized Enterprises (SMEs) can use to…

Understanding the 3 R's of a Marketing Plan
Understanding the 3 R’s of a Marketing Plan

A new year is here! Is it too late to be super excited? I delayed…

The Make It Circular Challenge
Make It Circular Challenge for Entrepreneurs and Startups (€10,000 Prize)

The Make It Circular Challenge calls on designers, creative entrepreneurs and startups from around the…

Making Digital Strategies Work in a Disruptive Environment
Making Digital Strategies Work in a Disruptive Environment

Making digital strategies work in a disruptive environment is important because change is a constant…

How to Build your Brand Equity
How to Build your Brand Equity

Choosing an Ideal Price for your Product
Choosing an Ideal Price for your Product

Choosing an ideal price for your product is important as it determines the customer segment that…

How to Thank Customers for Positive Feedback
How to Thank Customers for Positive Feedback

Many times, you think it better to respond to negative feedback from customers and appease…

How to Create a Brand Identity

“It takes 20 years to build a reputation and five minutes to ruin it. If…

Tips: Researching Consumer Journeys
Tips: Researching Consumer Journeys

Tips: Researching Consumer Jou…

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