Sales Strategy

Gaining Customers Trust: A Necessity For Business Success.

Gaining Customers Trust: A Necessity For Business Success.

By Chris Emoghene 4 min read
"Trust is the lubrication that makes it possible for organization to work" - Warren Bennis Every positive,…
3 Simple Steps for solving your Start-up's Customer Acquisition Headache

3 Simple Steps for solving your Start-up's Customer Acquisition Headache

By Timi Olagunju 4 min read
In my work experience with startups across Nigeria, Kenya, and Ghana, I find that a lot of startups, particularly those…
Want to get more customers? Use social proof

Want to get more customers? Use social proof

By Tale Alimi 2 min read
People buy products/services for different reasons, but one of the most common reasons why people buy a product or…
Turn Your Clients into Sales Ambassadors

Turn Your Clients into Sales Ambassadors

By Tale Alimi 2 min read
People buy from people, they don't buy from Companies. They buy what others say they should buy and who better to get…
Defending your Turf - Providing value for your Customers

Defending your Turf - Providing value for your Customers

By Nairametrics Financial Advocates 3 min read
I moved to Gbagada, Lagos Nigeria, a few years ago and I still remember clearly what "The Prince Superstore" was.…
How to build a sales funnel to scale your business revenues

How to build a sales funnel to scale your business revenues

By Tale Alimi 3 min read
In my years of experience working as a sales manager and head of multiple businesses, I have encountered and utilized…
Strategic Thinking 101

Strategic Thinking 101

Hey Danny Boy, welcome back from your trip, Peter says as he smiles admiringly at his friend.
By Michael Onuorah 2 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Akin-Olawore 3 min read
How to Conduct Advertising Research

How to Conduct Advertising Research

Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
By Busola Akin-Olawore 3 min read