Branding For MSMEs

Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

By Busola Boyle-Komolafe 3 min read
A journey of a lasting relationship begins with a single step! Understanding the journey your consumers go through to…
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

By Seye Olurotimi 2 min read
Brand loyalty happens when there is an established pattern of repeat purchases. It's always the delight of every brand…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

By Busola Boyle-Komolafe 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and…
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

By Busola Boyle-Komolafe 2 min read
"There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that…
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

By Busola Boyle-Komolafe 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8 articles talking about…
Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

By Busola Boyle-Komolafe 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how to identify your…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne
By Seye Olurotimi 2 min read
Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

Pandemics are filled with dark moments but your brand should not go dark! In many countries around
By Busola Boyle-Komolafe 3 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Boyle-Komolafe 3 min read
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Boyle-Komolafe 2 min read
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Brand Personality Building a brand can take many years to actualize into a single, unique,
By Ndidi Obinwanne 2 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Boyle-Komolafe 2 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Boyle-Komolafe 2 min read
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding without data is like driving with your eyes closed. When you Brand with data (Branding
By Busola Boyle-Komolafe 1 min read