Branding For MSMEs

Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

By Busola Akin-Olawore 3 min read
Pandemics are filled with dark moments but your brand should not go dark! In many countries around the world,…
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

By Ndidi Obinwanne 2 min read
Brand Personality Building a brand can take many years to actualize into a single, unique, discernible and distinct…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

By Seye Olurotimi 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers'…
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

By Seye Olurotimi 2 min read
Brand loyalty happens when there is an established pattern of repeat purchases. It's always the delight of every brand…
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

By Busola Akin-Olawore 2 min read
"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that might not…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

By Busola Akin-Olawore 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and…
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Akin-Olawore 2 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Akin-Olawore 2 min read
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding without data is like driving with your eyes closed. When you Brand with data (Branding
By Busola Akin-Olawore 1 min read