Branding For MSMEs

Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

By Busola Boyle-Komolafe 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how to identify your…
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

By Ndidi Obinwanne 2 min read
Brand Personality Building a brand can take many years to actualize into a single, unique, discernible and distinct…
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

By Busola Boyle-Komolafe 1 min read
Branding without data is like driving with your eyes closed. When you Brand with data (Branding Research), you are…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

By Seye Olurotimi 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers'…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

By Busola Boyle-Komolafe 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and…
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

By Busola Boyle-Komolafe 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8 articles talking about…
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

"There is only one winning strategy. It is to carefully define the target market and direct a
By Busola Boyle-Komolafe 2 min read
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

A journey of a lasting relationship begins with a single step! Understanding the journey your
By Busola Boyle-Komolafe 3 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Boyle-Komolafe 2 min read
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Boyle-Komolafe 2 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Boyle-Komolafe 3 min read
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Boyle-Komolafe 2 min read
Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

Pandemics are filled with dark moments but your brand should not go dark! In many countries around
By Busola Boyle-Komolafe 3 min read