Advertising and Branding

Build a Brand Presence

Build a Brand Presence

By Dolapo Sanusi-Ola 2 min read
Something happened today that really got me thinking...  Someone within my network, lets call her Miss Z was…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

By Busola Boyle-Komolafe 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and…
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

By Seye Olurotimi 2 min read
Brand loyalty happens when there is an established pattern of repeat purchases. It's always the delight of every brand…
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

By Busola Boyle-Komolafe 2 min read
"There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that…
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

By Busola Boyle-Komolafe 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8 articles talking about…
Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

By Busola Boyle-Komolafe 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how to identify your…
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is
By Chiagozie Nwizu 4 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is
By Edobong Akpabio 2 min read
How to Build a Successful Brand

How to Build a Successful Brand

What is a brand? A brand is a name, symbol, sign or design that identifies a product or service
By Alexa Chukwumah 1 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne
By Seye Olurotimi 2 min read
Getting your Brand Identity right

Getting your Brand Identity right

Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
By Seye Olurotimi 3 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Boyle-Komolafe 3 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Boyle-Komolafe 3 min read
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Boyle-Komolafe 2 min read
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

"Products are created in the factory but brands are created in the mind" - Walter Landor You
By Busola Boyle-Komolafe 4 min read
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Brand Personality Building a brand can take many years to actualize into a single, unique,
By Ndidi Obinwanne 2 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Boyle-Komolafe 2 min read
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