Advertising and Branding

Build a Brand Presence

Build a Brand Presence

By Dolapo Sanusi-Ola 2 min read
Something happened today that really got me thinking...  Someone within my network, lets call her Miss Z was…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

By Seye Olurotimi 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers'…
Getting your Brand Identity right

Getting your Brand Identity right

By Seye Olurotimi 3 min read
Brand Identity is the outward expression of a brand. It is the sum total of the visual identity that comes to the mind…
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

By Chiagozie Nwizu 4 min read
With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is a need for both…
Want to get more customers? Use social proof

Want to get more customers? Use social proof

By Tale Alimi 2 min read
People buy products/services for different reasons, but one of the most common reasons why people buy a product or…
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

By Edobong Akpabio 2 min read
'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is considered the father of…
How to Build a Successful Brand

How to Build a Successful Brand

What is a brand? A brand is a name, symbol, sign or design that identifies a product or service
By Alexa Chukwumah 1 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Akin-Olawore 2 min read
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Akin-Olawore 2 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Akin-Olawore 3 min read
How to Conduct Advertising Research

How to Conduct Advertising Research

Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
By Busola Akin-Olawore 3 min read
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

"Products are created in the factory but brands are created in the mind" - Walter Landor You
By Busola Akin-Olawore 4 min read
Deep Dive into Advertising Research

Deep Dive into Advertising Research

"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
By Busola Akin-Olawore 4 min read
Differentiating Your Products or Services as an SME

Differentiating Your Products or Services as an SME

Every consumer has a story to tell about a product or service they have used or are still using.
By Chukwuemeka Ayogu 2 min read