Advertising and Branding

Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

By Adefemi Adeshakin 5 min read
Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the day to day activities…
How to Build a Successful Brand

How to Build a Successful Brand

By Alexa Chukwumah 1 min read
What is a brand? A brand is a name, symbol, sign or design that identifies a product or service and differentiates it…
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

By Chiagozie Nwizu 4 min read
With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is a need for both…
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

By Edobong Akpabio 2 min read
'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is considered the father of…
Build a Brand Presence

Build a Brand Presence

By Dolapo Sanusi-Ola 2 min read
Something happened today that really got me thinking...  Someone within my network, lets call her Miss Z was…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

By Seye Olurotimi 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers'…
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
Getting your Brand Identity right

Getting your Brand Identity right

Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
By Seye Olurotimi 3 min read
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

"Products are created in the factory but brands are created in the mind" - Walter Landor You
By Busola Akin-Olawore 4 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Differentiating Your Products or Services as an SME

Differentiating Your Products or Services as an SME

Every consumer has a story to tell about a product or service they have used or are still using.
By Chukwuemeka Ayogu 2 min read