Advertising and Branding

Differentiating Your Products or Services as an SME

Differentiating Your Products or Services as an SME

By Chukwuemeka Ayogu 2 min read
Every consumer has a story to tell about a product or service they have used or are still using. Great consumer stories…
How to Build a Successful Brand

How to Build a Successful Brand

By Alexa Chukwumah 1 min read
What is a brand? A brand is a name, symbol, sign or design that identifies a product or service and differentiates it…
DIY: Advertising Research

DIY: Advertising Research

By Busola Akin-Olawore 3 min read
DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you pretest your…
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

By Busola Akin-Olawore 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You have the product but…
Different Types of Branding Research

Different Types of Branding Research

By Busola Akin-Olawore 2 min read
"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane Hale And when you…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

By Busola Akin-Olawore 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and…
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Brand Personality Building a brand can take many years to actualize into a single, unique,
By Ndidi Obinwanne 2 min read
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is
By Chiagozie Nwizu 4 min read
How to Conduct Advertising Research

How to Conduct Advertising Research

Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
By Busola Akin-Olawore 3 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Akin-Olawore 3 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Akin-Olawore 2 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is
By Edobong Akpabio 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
By Busola Akin-Olawore 2 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Akin-Olawore 2 min read
Getting your Brand Identity right

Getting your Brand Identity right

Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
By Seye Olurotimi 3 min read
Build a Brand Presence

Build a Brand Presence

Something happened today that really got me thinking...  Someone within my network, lets call
By Dolapo Sanusi-Ola 2 min read
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