Advertising and Branding

3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

By Ndidi Obinwanne 2 min read
Brand Personality Building a brand can take many years to actualize into a single, unique, discernible and distinct…
Want to get more customers? Use social proof

Want to get more customers? Use social proof

By Tale Alimi 2 min read
People buy products/services for different reasons, but one of the most common reasons why people buy a product or…
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

By Chiagozie Nwizu 4 min read
With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is a need for both…
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

By Busola Boyle-Komolafe 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You have the product but…
Differentiating Your Products or Services as an SME

Differentiating Your Products or Services as an SME

By Chukwuemeka Ayogu 2 min read
Every consumer has a story to tell about a product or service they have used or are still using. Great consumer stories…
Getting your Brand Identity right

Getting your Brand Identity right

By Seye Olurotimi 3 min read
Brand Identity is the outward expression of a brand. It is the sum total of the visual identity that comes to the mind…
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is
By Edobong Akpabio 2 min read
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne
By Seye Olurotimi 2 min read
Deep Dive into Advertising Research

Deep Dive into Advertising Research

"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
By Busola Boyle-Komolafe 4 min read
How to Build a Successful Brand

How to Build a Successful Brand

What is a brand? A brand is a name, symbol, sign or design that identifies a product or service
By Alexa Chukwumah 1 min read
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
By Busola Boyle-Komolafe 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

"There is only one winning strategy. It is to carefully define the target market and direct a
By Busola Boyle-Komolafe 2 min read
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

A journey of a lasting relationship begins with a single step! Understanding the journey your
By Busola Boyle-Komolafe 3 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Boyle-Komolafe 2 min read
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Boyle-Komolafe 3 min read
Build a Brand Presence

Build a Brand Presence

Something happened today that really got me thinking...  Someone within my network, lets call
By Dolapo Sanusi-Ola 2 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Boyle-Komolafe 2 min read
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