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Busola Akin-Olawore

Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 12 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.

34 Articles Published | Follow:
Tips: Researching Consumer Journeys
Tips: Researching Consumer Journeys
target market
Tips: How To Define Your Target Market
Understanding The Industry You Want To Play In
Understanding The Industry You Want To Play In
How to Build a Scalable & Sustainable Brand
How to Build a Scalable & Sustainable Brand
One Bad Apple Spoils The Whole Bunch
One Bad Apple Spoils The Whole Bunch
7 Steps to Consider in Branding Research
7 Steps to Consider in Branding Research
Effective Branding in a (Post) COVID-19 World
Effective Branding in a (Post) COVID-19 World
How to Create a Solid Branding Strategy
How to Create a Solid Branding Strategy
Different Types of Branding Research
How to Conduct Advertising Research
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