Author Information

Ndidi Obinwanne
Ndidi Obinwanne is the Client Success Manager at Squad Digital Nigeria. She’s adept at Digital Transformation, Brand Building, Voice Over Artistry and passionate about building sustainable solutions for the African continent. With over 7 years experience working with local and international brands like BAT, Old Mutual, Total Nigeria, British Council, First Bank Nigeria, NEM Insurance, Bajaj, Win Win Kitchen, Luscious by Lisa amongst others; her range of expertise include marketing communications - digital and traditional, brand building, brand management and digital transformation. When she’s not selling any of the above propositions, you can find her on a yoga mat, reading a book or writing one.

Articles by this author

Digital Transformation? Let's Start with Your Digital Quotient.

Digital Transformation? Let's Start with Your Digital Quotient.

Digital Strategy 4 min read
Does it Still Work? Many businesses succeeded by doing what worked and fine tuning that formula to
The Role of Technology in Influencing Change

The Role of Technology in Influencing Change

Business Outlook 3 min read
The year 2020 has had the world literally on its heels; from a global pandemic that wrecked
The Business Model Canvas: Does Your Business Measure Up?

The Business Model Canvas: Does Your Business Measure Up?

Developing a Business Model Canvas 5 min read
According to Wikipedia, the Business Model Canvas is a strategic management and lean start up
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Branding For MSMEs 2 min read
Brand Personality Building a brand can take many years to actualize into a single, unique,
Business Models: How To Define Yours

Business Models: How To Define Yours

Business Outlook 4 min read
At the core of every startup is a business model that must be profitable enough to ensure success.