Author Information

Busola Boyle-Komolafe
Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 8 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.

Articles by this author

Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

Branding For MSMEs 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how
Customer Satisfaction Research

Customer Satisfaction Research

Customer Service 2 min read
"A customer talking about their experience with you is worth ten times more than that which you
Different Types of Branding Research

Different Types of Branding Research

Branding For MSMEs 2 min read
"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
Deep Dive into Advertising Research

Deep Dive into Advertising Research

Branding For MSMEs 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

Branding For MSMEs 3 min read
A journey of a lasting relationship begins with a single step! Understanding the journey your
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

Branding For MSMEs 2 min read
"There is only one winning strategy. It is to carefully define the target market and direct a
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

Branding For MSMEs 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
How to Ensure Employee Satisfaction

How to Ensure Employee Satisfaction

How To 1 min read
"Customer Satisfaction Starts with Employee Satisfaction." - Charlie P. Crockett, Sales Director
DIY: Advertising Research

DIY: Advertising Research

Sales and Marketing 3 min read
DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

Branding For MSMEs 3 min read
Pandemics are filled with dark moments but your brand should not go dark! In many countries around
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Branding For MSMEs 3 min read
Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
How to Conduct Impact Evaluation

How to Conduct Impact Evaluation

How To 2 min read
'Without proper evaluation, failure is inevitable' - John Wooden Evaluation is necessary to
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

Sales and Marketing 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding For MSMEs 2 min read
Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

Branding For MSMEs 2 min read
"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
How to Conduct Advertising Research

How to Conduct Advertising Research

Sales and Marketing 3 min read
Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding For MSMEs 1 min read
Branding without data is like driving with your eyes closed. When you Brand with data (Branding