Author Information

Busola Boyle-Komolafe
Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 8 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.

Articles by this author

One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

Branding For MSMEs 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
Deep Dive into Advertising Research

Deep Dive into Advertising Research

Branding For MSMEs 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding For MSMEs 2 min read
Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
Different Types of Branding Research

Different Types of Branding Research

Branding For MSMEs 2 min read
"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Branding For MSMEs 3 min read
Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

Branding For MSMEs 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

Branding For MSMEs 2 min read
"There is only one winning strategy. It is to carefully define the target market and direct a
DIY: Advertising Research

DIY: Advertising Research

Sales and Marketing 3 min read
DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

Branding For MSMEs 3 min read
Pandemics are filled with dark moments but your brand should not go dark! In many countries around
How to Conduct Advertising Research

How to Conduct Advertising Research

Sales and Marketing 3 min read
Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

Sales and Marketing 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

Branding For MSMEs 2 min read
"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding For MSMEs 1 min read
Branding without data is like driving with your eyes closed. When you Brand with data (Branding
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

Branding For MSMEs 3 min read
A journey of a lasting relationship begins with a single step! Understanding the journey your