Author Information

Busola Akin-Olawore
Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 8 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research, teaching at Orange Academy and acting as the Director of Research at CeedCap.

Articles by this author

How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Branding For MSMEs 3 min read
Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

Sales and Marketing 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You
Deep Dive into Advertising Research

Deep Dive into Advertising Research

Branding For MSMEs 4 min read
"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
How to Conduct Advertising Research

How to Conduct Advertising Research

Latest 3 min read
Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
Effective Branding in a (Post) COVID-19 World

Effective Branding in a (Post) COVID-19 World

Branding For MSMEs 3 min read
Pandemics are filled with dark moments but your brand should not go dark! In many countries around
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

Branding For MSMEs 2 min read
"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding For MSMEs 1 min read
Branding without data is like driving with your eyes closed. When you Brand with data (Branding
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding For MSMEs 2 min read
Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
Different Types of Branding Research

Different Types of Branding Research

Branding For MSMEs 2 min read
"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
DIY: Advertising Research

DIY: Advertising Research

Sales and Marketing 3 min read
DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

Branding For MSMEs 2 min read
5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8