Author Information

Seye Olurotimi
Seye, a fellow of the Institute of Brand Management Nigeria is the Lead Consultant at CedarTribe Limited, a Lagos based Marketing Communications, Training & Consultancy Outfit. Seye has developed a special interest in SME Branding which stems from his passion to help entrepreneurs grow effective brands through well thought out strategies and practice. He has been actively involved in crafting and executing strategic Brand Management and Marketing communication plans for brands, organizations, individuals and institutions over the years. He is also Adjunct Lecturer, Department of Mass Communications, Lagos State Polytechnic, President, MSME Africa, Faculty Member, Innovation Driven Entrepreneur Academy (IDEA), Mentor, Cherie Blair Foundation for Women, Mentor, Tony Elumelu Foundation (TEF) Entrepreneurship Program and Member of the board of trustee of African Foundation for Young Media Professional. He can be reached via : seyeolurotimi@gmail.com /08035747746

Articles by this author

Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Branding For MSMEs 2 min read
Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

Branding For MSMEs 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne
Getting your Brand Identity right

Getting your Brand Identity right

Sales and Marketing 3 min read
Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Sales and Marketing 1 min read
Just like the name a man is called is very important; the name your brand is known by is equally